Telling stories that shape the marine industry.
I’m a yachting journalist and former professional skipper. I now work with marine businesses to shape their own narrative, telling the world who they are, and why they matter.
My writing appears in BOAT International, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor. I continue to report across the industry.
I also own the English Logbook Company, a logbook brand built around craft, quality and a strong sense of story.
Perspective
My career started, a little unusually, in Westminster, where I learned how messages are shaped and campaigns are built.
More than a decade at sea as a professional skipper, including skippering several Oyster yachts, gave me a practical grounding in the marine world.
A parallel career in yachting journalism gave me unusual access across the industry — insight into hundreds of marine businesses and what makes some more distinctive than others.
Building a marine brand of my own, across both B2C and B2B, brought in the commercial side.
Taken together, those experiences shape how I work now: understanding how a story is built, how the industry works in practice, and how both need to meet in the market.
Approach
I begin by drawing out the stories already there within a marine business — the ideas, decisions and distinguishing qualities that make a brand distinctive. Often, they sit just below the surface.
The aim is not to invent a story, but to recognise what is already there, give it shape, and carry it through the marketing that follows.
That may mean a focused piece of work at the outset, or staying involved as positioning, messaging and campaigns develop — keeping the story at the centre.
How I can help.
Narrative
Drawing out what makes the brand distinctive.
Direction
Turning that into clearer positioning, stronger messaging and campaigns with more direction.
Delivery
Carrying that outward through copy, launch material, founder-led editorial and other story-led assets.
Collaboration
I’ll help you bring in the right people to tell your story as well as it can be told.
Start a conversation.
If you’d like to discuss a project or an idea, schedule a call.
I try to keep Friday mornings clear for conversations about new work.