Telling stories that shape the marine industry.

I’m a yachting journalist and former professional skipper. I now work with marine businesses to shape their own narrative, telling the world who they are, and why they matter.

My writing appears in BOAT International, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor. I continue to report across the industry.

I also own the English Logbook Company, a logbook brand built around craft, quality and a strong sense of story.

“all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea - whether it is to sail or to watch it - we are going back from whence we came”

President Kennedy’s Remarks at the Dinner for the America's Cup Crews, September 14th 1962

Back to the sea.

Back from whence we came.

People who love being on the water rarely stop thinking about it.

The marine industry exists because of that enduring draw. Products and services are, in one way or another, a way back to that visceral experience of being afloat.

The strongest brands recognise this, articulate what it means, and where they sit within that relationship.

A fundamental understanding of this unusual connection sits at the centre of how I think about narrative and how it is where everything should begin for a marine brand.

A brand with a story

English Logbooks is my small business. I started it when the owner of a yacht I was running wanted a logbook that was properly made for their circumnavigation— something they’d actually want to keep and read back later to recount the experience.

I was an experiment to test a theory; combining craft and narrative- to see what happens when the product has a compelling story.

Today it helps sustain three traditional crafts in the UK — bookbinding, paper marbling and printing. These combine to make a product that stands apart, defining its own small corner of a niche market.

It has grown quietly through word of mouth rather than advertising, its strength of story underpins this.

Today we supply major yacht brands and superyachts, as well as private clients worldwide — people who come to us because we do one thing well.

Over time it’s also served as my own case study. A good story, well told.

Background

An unconventional start.

My career began, a little unusually, in Westminster at the House of Commons. I wrote speeches, developed campaigns and learned how to put a compelling message down onto a blank page.

To sea.

Hungry for adventure I went to sea in search of a career full of travel and experiences. Leaning to sail over the course of a cold winter in the Solent and English Channel, I found the world I was looking for.

Bigger adventures.

After qualifying for my Yachtmaster I set about gaining as much experience and adventure as I could, finding quickly that I had lots to write about. My first article was published in Yachting Monthly about this delivery to Sweden, where ice slowed us a lot!

English Logbooks — craft, story, and a brand experiment

In 2018 I founded English Logbooks as an experiment to answer a burning question: what happens when you make an uncompromising product, pair it with a story of how it’s made, and let it find its people without advertising?

An sabbatical ashore - Sailing Editor at Yachting Monthly

I stepped ashore for an unusual sabbatical when I was offered an amazing opportunity to immerse myself in magazine writing as Sailing Editor at Yachting Monthly magazine. This gave me the inside track on magazine writing, editing and a much deeper understanding of the craft of storytelling within the marine sector.

Bringing it all together

I now work with marine businesses to put story at the centre of their work — shaping a narrative that brings a business together that’s compelling to share with others.

I love diving deep into what makes a marine business tick and helping organisations use the story they usually already have just underneath the surface.

Story first. Always.

As a journalist, I’ve always been drawn to the question beneath the surface: what is the story here, really?

In the marine industry, the strongest businesses have a clear sense of why they exist and can articulate it.

That instinct underpins everything I do.

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