Telling stories that shape the marine industry.
I am an award winning yachting journalist, formerly, a professional skipper. My writing appears in BOAT International, Sunday Times Travel, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor.
In 2018 I started The English Logbook Company, supplying handmade logbooks to retail and B2B, now counting some of the world’s leading marine brands as longstanding customers.
Today I help marine industry businesses harness the power of narrative to tell the world what they do and why they do it.
A great story, well told.
Where I’m coming from.
Storytelling is as old as humanity itself.
As human beings, we are drawn in by a compelling narrative and use stories to relate ourselves to the world.
But the story of the sea has a particular resonance, connecting with something fundamental within us.
“all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea - whether it is to sail or to watch it - we are going back from whence we came”
Remarks at the Dinner for the America's Cup Crews, September 14th 1962
Back to the sea.
Back from whence we came.
Marine industry clients share what caused President Kennedy to doodle yachts on White House notepaper throughout his presidency. They are distracted by the sea.
Your product or service links them to it.
Great marine organisations understand that they are the link between
Start with why. Always.
A lot of good marine businesses are busy making and doing. When it comes to marketing, they tend to list what they do, making them indistinguishable from the competition. The story, the most powerful lever, invariably though is why.
I help organisations find that why, understand the compelling narrative and then to share it; shaping a story clients want to associate with.
My Experience
I started my career in Westminster at the House of Commons. It’s here that I first understood the power of a compelling narrative and learned to shape a strong argument that connects with people.
